A solid, well-planned and well-executed website can set you apart from your competition, drive bottom line value, and make you the star of the show.
We’ve been in the game of building websites since 1999 – back in the days before Google became a household name, and before YouTube, Facebook and Twitter were even imagined. We’ve ridden every wave of web technology and tackled every permutation of problems. There aren’t too many agencies that can claim to have been charting the digital landscape for as long as us. If the web were Everest, we’d be your Tenzing Norgay – solid, dependable and ready to guide you on your way to glory.
Whether you’re looking for someone to upgrade, troubleshoot, redesign or completely rebuild your website, we’ve got you covered. And if you’re just really not sure what you need, we can help you with that too!
And the proof?
A snapshot of our clients and industry recognition
Cancer Council Australia
Luminary’s redesign of Cancer Council Australia’s website enhances accessibility, streamlines content management, and integrates pioneering AI optimisation.
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
World Vision International
Luminary has worked with World Vision International on a number of projects, including a microsite replatforming and an email template build.
Vocus
Vocus – one of Australia’s largest network infrastructure providers – engaged Luminary to consolidate its four existing websites into a single, optimised platform.
Fluent Commerce
Fluent Commerce approached Luminary as they wanted to move away from their existing documentation platform and implement a new platform that better suited their needs, which had evolved over time.
Eftsure: APAC’s first site built on Optimizely SaaS
Eftsure, a leading provider of payment fraud prevention software, partnered with Luminary to rebuild its website on a modern enterprise CMS. The project delivered a highly performant, content-rich experience powered by Optimizely’s new SaaS platform.
RedZed
Empowering borrowers with a transparent digital experience: RedZed partnered with Luminary to deliver a user-centric online experience that addresses the needs of both brokers and direct loan customers.
The Fred Hollows Foundation
A dynamic, user-first digital experience: Fred Hollows' website transformation delivers a more cohesive, accessible platform to enhance donations and better serve diverse audiences.
Beyond Blue
Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.
Melbourne Airport wayfinding system
Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.
Money3
Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers.
Australian Centre for the Prevention of Cervical Cancer
The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.
Churches of Christ
Churches of Christ engaged Luminary to lead an evidence-based digital transformation to bring more clarity and customer-centricity to its website.
Healthylife
Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.
Equip Super
Equip Super wanted to create a fresh, modern and responsive site that would facilitate personalised content in the future.
Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
NGS Super
NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Deakin University Student Association
Luminary has created an innovative, multi-device experience for today's digitally native university students.
KordaMentha
In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.
Australian Seniors Insurance Agency
Australian Seniors Insurance Agency needed a site that made it easier for a mature audience to find information on insurance products and to contact the company.
Royal Commission into Family Violence
Luminary delivered a fully responsive site that provided live streaming of the Commission’s hearings to viewers all around the world.
The Line
Our Watch needed a new website for their project ‘The Line’ that encouraged readers to learn about what is okay and what is not okay when it comes to intimate relationships.
Veggycation
This project had one key aim – to use digital to drive consumption of Australian vegetables.
GS1 Australia
GS1 Australia engaged Luminary to move its web presence from an end-of-life platform (Ektron) to Kentico.
Master Builders Australia
Master Builders Australia needed a site that would easily and effectively manage online content and e-commerce.
Head Start – Clipsal Consumer Promotion
Clipsal by Schneider Electric was looking for a creative way to expand its subscriber database.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
Allnex
Allnex needed a site with an interactive product finder to showcase over 1500 products, across more than 90 industries.
EBM RentCover
EBM RentCover’s new website went from concept to launch in less than three months.
Clipsal Iconic
Clipsal by Schneider Electric needed a fresh and innovative online destination to showcase its new range of electrical accessories.
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
Nuplex
A new design and a detailed multi-region product catalogue have resulted in an industry-leading site for Nuplex.
William Angliss Institute
William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.
AEMO Energy Live
AEMO wanted a standalone site where consumers could access the latest news, perspectives and backgrounders on the energy sector.
Metricon Homes
Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Australian Apprenticeships Pathways
This streamlined site is an amalgamation of two complex sites into one, where the journey is tailored to the needs of discrete user groups.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
Methodist Ladies' College
Methodist Ladies’ College needed a website that would provide a world-class user experience to match the quality of the education it provides.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
LUCRF Super
Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.
Holding Redlich
Law firm Holding Redlich was looking for a site that would convey a sense of approachability and provide easy access to the firm's substantial library of content.
Save the Children
Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.
ANZIIF
Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.
UNICEF Australia
UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.
Fandelo
Fandelo is a social engagement platform that fosters fan-based communities centred around sports, music and entertainment.
Kapitol Group
Kapitol Group’s digital transformation and growth-geared website.
Melbourne Airport
Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai.
Fleet Plant Hire
Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.
Allens 200
Allens, a leading APAC law firm, wanted to create a digital experience to mark 200 years in operation.
Fuso
Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.
Carols by Candlelight
Luminary was proud to collaborate with Vision Australia on its 2021 Carols by Candlelight donation campaign.
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
Pet Culture
Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.
Adviceline Injury Lawyers
Adviceline Injury Lawyers needed a website that would reflect its position as a leading personal injury practice and put control of the site back in the hands of content editors.
Ivory Coat Food Check
Ivory Coat is an Australian pet food brand that prides itself on using high quality, natural ingredients.
Maple-Brown Abbott
Maple-Brown Abbott is one of Australia’s leading privately-owned investment management firms.
Victorian Ombudsman
The Victorian Ombudsman acts as the Victorian public’s advocate when dealing with the government and government agencies. Luminary was engaged to completely redesign the organisation's digital experience across the desktop and mobile websites and internal intranet.
Our expertise
Key people and musings from our blog
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
3 min read
Andy Thompson named a Kentico MVP for 2020
Our CTO, Andy Thompson, has been named as a Kentico MVP for the sixth consecutive year.
2 min read
Why it’s time for the Jamstack to shine – the technology perspective
Javascript, APIs and Markup (HTML) have been around for literally decades. So why the sudden wave of enthusiasm for Jamstack as an enterprise web development platform?
2 min read
Kentico recognises Luminary as a world leader with Partner Quality Audit
Luminary has become one of only two agencies worldwide to receive Kentico's highest certification
Drew Foster
Technical Director
As Technical Director, Drew's focus is on supporting and mentoring our front end development and QA teams.
8 min read
Upgrading v rebuilding your Kentico website
Making a decision about whether to upgrade or rebuild your website is a lot like weighing up whether to renovate or rebuild a house. There are pros and cons both ways.
Marty Drill
CEO & Founder
Marty is the CEO and founder of Luminary.
5 min read
Stop trying to be all things to all people
Delivering great customer experiences is the key to staying in business, but you don’t need to deliver great experiences to everyone, says Luminary CEO Marty Drill.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
9 min read
Benefits of the Jamstack – from buzzword to business ready
The Jamstack is a modern approach to building fast, secure, and cost-effective websites and apps. In this article Luminary MD Adam Griffith explains the six 'Ss' of the Jamstack – Speed, Stability, Scalability, Security, Serviceability and Simplicity – to show why this movement is now business ready.
Emmanuel Tissera
Technical Director, Umbraco MVP
As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.
1 min read
Emmanuel Tissera named Umbraco MVP
Luminary's Emmanuel Tissera has been awarded the prestigious title of Umbraco MVP.
1 min read
GILT or GUILT – Localisation crimes
Want to learn about globalisation and localisation? I was fortunate to speak about this recently at the Dutch Festival 2020 (DF20). This is a recording from that session, along with the Q&A.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
1 min read
Luminary wins Episerver Partner Award
Luminary has been recognised as Episerver's most valuable new partner in the Asia Pacific region.
1 min read
Luminary announced as Kentico Kontent Premium Partner
Luminary has become the fourth agency worldwide to be afforded Kentico Kontent Premium Partner status.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
