The Discovery Phase creates the space to explore all options before jumping straight into ‘solution mode’.
The best outcomes are always achieved with a little groundwork to define the problem that needs to be solved. Where this problem is complex, the Discovery Phase explores all options and unearths potential solutions to be explored and tested.
The Discovery outputs are used as the foundation for the digital project to ensure it does not fail to reach its full potential. Having a clear plan of action reduces the chance of budget being spent in the wrong areas and creates a more structured and rewarding experience for all stakeholders.
How we do Discovery
We will apply a particular set of disciplines from the following to match the needs of each unique project.
Audits
Audits are a method by which we catalogue and document the current and desired states. This activity involves us engaging with everyone from your IT to marketing teams, which also serves to onboard and involve them in the project.
Research
We use our systematic and holistic approach – the 7 pillars framework – to create a research plan. We design a set of research activities to answer the specific project need and have experts to apply qualitative and quantitative research methodologies to understand behavioural and attitudinal motivators and end user requirements.
Workshops
Alongside 1:1 consultations, our trained facilitators design a series of workshops to engage stakeholders. This creates a forum for teams to share business insights, establish project scope, acknowledge constraints and define success.
User story development
Here is where we identify the individual requirements for the project. We do this in the form of user story development, usually through a series of workshops with key stakeholders. Joining up with the insights gathered from customer research allows us to ensure we’re creating an outcome with the end user in mind.
Prototyping and testing
The Discovery Phase aims to gain a detailed understanding of stakeholders and the end customer in order to design and build a solution that achieves business goals. Here’s where we start testing those hypotheses with a subset of the target audience using prototypes of the final solution.
Conceptualisation
Testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product. Conceptualisation is where we bring all the insights to life through interactive user interface mockups.
And the proof?
A snapshot of our Discovery clients
MCG and Melbourne Cricket Club
The Melbourne Cricket Club (MCC) engaged Luminary to reimagine and redevelop its digital ecosystem – encompassing the MCC, MCG and Australian Sports Museum websites – into a unified, future-ready digital platform capable of supporting millions of fans and members each year.
Vocus
Vocus – one of Australia’s largest network infrastructure providers – engaged Luminary to consolidate its four existing websites into a single, optimised platform.
Fluent Commerce
Fluent Commerce approached Luminary as they wanted to move away from their existing documentation platform and implement a new platform that better suited their needs, which had evolved over time.
Goodman Fielder
Creating a unified digital brand experience across Australia and New Zealand for one of the region’s largest food manufacturers.
Vanguard Australia Service Design Project
Vanguard’s strategic discovery project with Luminary uncovered a pathway to improve the end-to-end customer journey as well as improvements across service delivery and web application features for its financial adviser clients.
The Australian and New Zealand College of Anaesthetists (ANZCA)
The Australian and New Zealand College of Anaesthetists (ANZCA) is one of the largest specialist medical colleges in Australia and New Zealand.
SILK Laser Clinics
SILK Laser Clinics engaged Luminary to undertake a discovery project that would identify key digital transformation opportunities and lay the foundation for a future-proof online experience.
RedZed
Empowering borrowers with a transparent digital experience: RedZed partnered with Luminary to deliver a user-centric online experience that addresses the needs of both brokers and direct loan customers.
BYD Discovery
Electric vehicle manufacturer BYD engaged Luminary to provide it with a digital strategy to enhance its online presence and consolidate its positioning as a leading EV brand in the Australian market.
GroundProbe
Luminary and GroundProbe partnered on a discovery project to design a new application experience for GroundProbe engineers to analyse and monitor risks on site.
Melbourne Airport wayfinding system
Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.
Money3
Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers.
Interrelate
A deep discovery engagement resulted in a blueprint for digital transformation for relationship services provider Interrelate.
Churches of Christ
Churches of Christ engaged Luminary to lead an evidence-based digital transformation to bring more clarity and customer-centricity to its website.
Reward Hospitality
Reward Hospitality recognised that taking its website to the next level meant deep diving into UX and design.
Pearson Australia Schools
Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.
The Salvation Army Discovery Project
A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.
Yarra City Council
The City of Yarra is a local government area (LGA) in the inner eastern and northern suburbs of Melbourne, with a population of 91,543 residents. Some of Melbourne’s most iconic suburbs belong to the City of Yarra, including Richmond, Collingwood, Fitzroy and Carlton North.
NGS Super
NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
Simplot
Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.
EBM RentCover
EBM RentCover’s new website went from concept to launch in less than three months.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
Global portfolio prioritisation for Schneider Electric
Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.
LUCRF Super
Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.
ANZIIF
Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.
Adobe user research & usability testing
Adobe’s Australian arm engaged Luminary for what was originally one project but became three projects that ran concurrently. This work focused on different products and research objectives.
UNICEF Australia
UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.
Avant
Avant’s website rebuild has resulted in a comprehensive portal that serves as a premier destination for healthcare professionals.
Magistrates Court of Victoria
The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.
Kapitol Group
Kapitol Group’s digital transformation and growth-geared website.
TTI Group (Ryobi)
The parent company of household names Ryobi, AEG and Milwaukee, TTI Group, sought Luminary’s assistance to select a future-proof CMS for the re-platforming of eight of its brand websites.
New South Wales Government Headless Content Advisory
The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means.
Carols by Candlelight
Luminary was proud to collaborate with Vision Australia on its 2021 Carols by Candlelight donation campaign.
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
Weir Minerals
Weir Minerals engaged Luminary to help it better understand the online needs of its global customer base.
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
Maple-Brown Abbott
Maple-Brown Abbott is one of Australia’s leading privately-owned investment management firms.
Launceston Airport
A premium digital gateway for Tasmania: Luminary’s transformation of the Launceston Airport website delivers a user-first platform that mirrors its modern, refreshed terminal.
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
Legalsuper
legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.
GS1 Australia
GS1 Australia engaged Luminary to move its web presence from an end-of-life platform (Ektron) to Kentico.
Our Discovery expertise
Key people and musings from our blog
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
2 min read
The 7 secret ingredients for digital project success
Luminary Digital Strategist Emma Andrews reveals what it takes to really get value out of your investment in digital.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
6 min read
Digital disruption – are you ready?
Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.
5 min read
Agile is not a process
We often hear terms like 'agile methodology', 'agile process', 'hybrid agile', and – God forbid – 'wagile' or 'agfall'. But I’m here to set the record straight: Agile is not a process; it’s a mindset.
6 min read
Why UX is not optional
UX isn’t just about how things look, it’s about how end users think and engage with a digital experience. Even a modest investment in UX will pay dividends in terms of usability, engagement and performance.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
