The Line

Our Watch is an organisation on a mission to drive nationwide change in the culture, behaviours and power imbalances that lead to violence against women and their children. ‘The Line’ is an Our Watch project aimed at educating young people to understand what’s okay and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others.

Client:

Our Watch

Tagged:

Charities & not for profit

Platform:

Kontent.ai

How We Helped:

Ongoing support and maintenance , Websites

Who We Helped:

Charities and NFPs

theline.org.au

The challenge

The Line is a website filled with hundreds of articles, quizzes, resources and answers to every young person’s questions about sex, dating and relationships. The campaign’s goal is to prevent violence against women and their children by addressing the things that drive it. Our Watch needed a new website for The Line that encouraged readers to engage with the content and continue learning. The target market is primarily young people aged between 12 and 20 as well as parents, practitioners and educators, so the website needed a filtering system to only display the resources that were relevant to the person searching.