Consumers of high-value goods and services are no longer willing to put their faith in the hands of one company. They’re doing their research well before they pick up the phone or enter your showroom.
They know your products, they know your competitors, and they know what they should be paying. Your power to genuinely influence them at the point of sale is rapidly diminishing. This presents both a challenge and an opportunity. Smart operators are getting around this by creating content and offering digital platforms that engage the customer far earlier along their path to purchase.
Luminary will help you elevate your digital offering to create interactive and inspiring experiences for your prospects – experiences that bring your products to life and make you stand out from the competition. And most importantly, experiences that generate more qualified leads for your business.
And the proof?
A snapshot of our work
GroundProbe
Luminary and GroundProbe partnered on a discovery project to design a new application experience for GroundProbe engineers to analyse and monitor risks on site.
Master Builders Australia
Master Builders Australia needed a site that would easily and effectively manage online content and e-commerce.
Head Start – Clipsal Consumer Promotion
Clipsal by Schneider Electric was looking for a creative way to expand its subscriber database.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
Metricon Homes
Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
Global portfolio prioritisation for Schneider Electric
Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.
Kapitol Group
Kapitol Group’s digital transformation and growth-geared website.
Fleet Plant Hire
Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
FlexSelect
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
EBM RentCover
EBM RentCover’s new website went from concept to launch in less than three months.
Maple-Brown Abbott
Maple-Brown Abbott is one of Australia’s leading privately-owned investment management firms.
“We understand that buying a home is a significant investment, one of the largest any of us ever make, so we wanted the new website to facilitate this process and help make buying and building a new home as easy as possible. Working with leading digital agencies ensured best practice in website design and build, providing our customers with a superior digital experience.
Our expertise
Key team members and musings from our blog
Chey Mose
Principal Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Tess French
Design Director
Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.
Renae Englert
Client Partner
As a Client Partner, Renae's strength is helping clients to articulate their digital needs and navigate their way to a great result.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Chris Coppin
Solution Architect
Chris adds the magic that brings functionality to pretty designs and markup.
1 min read
Metricon Homes honoured in 19th Annual Webby Awards
We are very excited to share the news that Metricon Homes has been selected as an Official Honoree in the 19th Annual Webby Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
