For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth. But the market has evolved.
Having a digital strategy is no longer simply about appealing to the grad market. Your prospective clients are now spending more time online researching potential providers. Often, buyers have already formed a view about your firm before even reaching for the phone. The few professional services firms that are doing digital well, are reaping the rewards.
At Luminary, we have first-hand experience of the challenges of standing out in a crowded business-to-business market – we’re in those trenches too. We’ve also earnt a solid reputation as a go-to agency for professional services firms, with a range of clients in the legal, financial and corporate advisory sectors.
And the proof?
A snapshot of our work
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
Fluent Commerce
Fluent Commerce approached Luminary as they wanted to move away from their existing documentation platform and implement a new platform that better suited their needs, which had evolved over time.
KordaMentha
In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
Holding Redlich
Law firm Holding Redlich was looking for a site that would convey a sense of approachability and provide easy access to the firm's substantial library of content.
Adobe user research & usability testing
Adobe’s Australian arm engaged Luminary for what was originally one project but became three projects that ran concurrently. This work focused on different products and research objectives.
Magistrates Court of Victoria
The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.
Allens 200
Allens, a leading APAC law firm, wanted to create a digital experience to mark 200 years in operation.
Adviceline Injury Lawyers
Adviceline Injury Lawyers needed a website that would reflect its position as a leading personal injury practice and put control of the site back in the hands of content editors.
ANZIIF
Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.
“We’ve been working with Luminary since about 2012. It’s been a terrific journey so far. The investment in a website is significant so it is important that you have a sense of partnership. There is a sense that we’re all in this together.
Our expertise
Key team members
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tess French
Design Director
Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.
Tami Iseli
Marketing Manager
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
Drew Foster
Technical Director
As Technical Director, Drew's focus is on supporting and mentoring our front end development and QA teams.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Jessica Djauhari
Senior Developer
Jess is a quiet-achieving developer with a penchant for perfection.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
