What Kentico's Agentic Marketing Suite actually does in 2026

Luminary has been building on Xperience by Kentico since before 'agentic' was a word anyone used in a sales deck, and I've had a front-row seat as Kentico's AI story went from a helpful chatbot to a proper suite of named agents with their own jobs. Earlier this year I spent a week inside Kentico's offices in Brno at the MVP Summit, stress testing this stuff in the room with the product teams who build it. Here's the coffee version.

In plain terms: the Agentic Marketing Suite is a set of specialised AI agents, built into Xperience by Kentico, each doing one specific marketing job well rather than being one generalist assistant that does everything passably. But the agents are only half the story. The other half, the half this post is really about, is what they're plugged into.

One quick note on scope

Kentico actually runs two separate AI tracks: AIRA for marketers, inside the Xperience admin interface, and KentiCopilot for developers, inside their IDE, connecting tools like Claude, GitHub Copilot and Cursor to a real Xperience project via MCP servers. I've written about that whole AI strategy separately. This post is about the marketing side: the Agentic Marketing Suite, and the marketing automation machinery underneath it that makes the agents worth having. If you're after the developer side, that's a different post.

First, update your mental model of Xperience

If your picture of Xperience by Kentico was formed around its launch, it's badly out of date, and this matters for everything that follows.

XbyK started life as a ground-up rebuild of Kentico's CMS: modern, fast, and honest about what it didn't have yet. In its early days the marketing automation story was thin, and plenty of people filed it away as 'nice CMS, come back later for the DXP bits'.

Later is now. The last couple of years of consistent monthly Refreshes have quietly built out the full marketing stack, natively, in the one platform:

A visual Automation Builder: multi-step processes with triggers, conditional splits, wait steps and contact field updates, the genuine drip-and-nurture machinery, not a glorified autoresponder. And as of the July Refresh, a complete set of extension points: custom triggers, conditions and actions, so a developer can teach automation to react to any business event you can name, from a high-value order to a renewal date.
Customer Journeys: a Journey Builder where you define the stages toward a goal, and Xperience visualises the funnel and the drop-offs between stages from real behavioural data.
A visual Email Builder with widget-level personalisation, so the same email renders differently per contact group without duplicating the email.
A native customer data layer: contact management, activity tracking across channels (including cross-site tracking on sites Xperience didn't build), rule-based contact groups, and, more recently, configurable identity resolution and audience segmentation that merge contacts, members and customers into a single profile.
Page Builder personalisation tied to those same contact groups, and you can flick between variants in the builder to see each one in context.
A dedicated Campaigns app that ties briefs, assets and linked customer journeys together in one place.

None of that list is AI. That's the point. It's the DXP substrate, and it all arrived before or alongside the agents. Which brings us to why the agents are actually interesting.

What the Agentic Marketing Suite actually does

What's known as AIRA today has roots going back to 2023, when Kentico first shipped AI email drafting, well before the assistant had a name. Through 2025 it took shape as a proper in-product helper: image tagging, translations, content refinement. Handy, but not yet what I would call an agent.

Starting in February 2026, that changed. Across three consecutive Refreshes, Kentico shipped the Agentic Marketing Suite: four named agents with defined jobs.

Content Strategist audits your content against your Content Strategy document and hands back a scorecard, with findings ranked by severity, rather than a vague 'looks fine'.
Customer Journey Optimization Specialist sits inside your customer journeys and recommends changes in context, not in a separate report nobody opens.
SEO & GEO Specialist handles metadata, structure and AI-readability, the stuff that determines whether an AI search engine can even find your page, let alone cite it.
Campaign Manager builds a campaign brief from a rough idea, draws on historical briefs and performance data to inform it, and generates a structured performance report once the campaign wraps.

The Agents tab in the AIRA application, listing the four Agentic Marketing Suite agents

Adoption backs up the pitch, at least on the numbers Kentico is willing to publish: they reported customer adoption up 292% in the first half of 2026, with monthly active users up 220%. Vendor numbers, obviously, but they line up with what I'm seeing across our own client base.

Why 'agentic DXP' isn't just a buzzword mashup

Here's the framing I keep coming back to: an agent is only as useful as what it can see and touch.

A chatbot bolted onto a brochure-site CMS can draft copy. Fine. But it can't tell you that your nurture sequence is leaking contacts at stage three, because there's no journey data to read. It can't recommend a segment-specific email variant, because there's no segmentation engine to act on. The intelligence has nothing to be intelligent about.

This is what makes the XbyK setup genuinely different from 'CMS plus AI features'. The Customer Journey Optimization Specialist isn't guessing at your funnel; it's reading the actual stage-by-stage drop-off data the Journey Builder already collects. The Campaign Manager isn't producing a generic brief template; it's connected to the Campaigns app where your real briefs, assets and journeys live. AIRA's content generation and translation both run through your configured tone-of-voice guidelines, so on-brand isn't a hope, it's a setting. And every one of those outputs can feed straight into the Automation Builder, the Email Builder and Page Builder personalisation, because it's all one platform, one contact record, one data layer.

A customer journey in Xperience by Kentico showing drop-off between funnel stages

One small detail captures the whole idea. When Kentico shipped those new custom triggers and conditions, the examples in their own screenshots were generated by AI agents from simple prompts, in minutes. Agents building the machinery that agents will later operate.

Agentic, and a DXP. Each half makes the other one worth more. That compounding is the thing the category label 'agentic DXP' is actually trying to name, and XbyK is one of the few platforms where both halves are real today rather than one being a roadmap slide.

What's genuinely good

The bit I think gets undersold: there's no activation project here. If you're on a current Xperience by Kentico release, AIRA's features are active by default, not a module you request or a switch buried in a support ticket. Every licence includes a complimentary monthly credit allocation, on any tier, with no setup required, and unused credits roll over for a few months, so a quiet month isn't a wasted one. You're not starting from zero and negotiating a pilot. You're starting from 'it's already there, go and use it'.

The tier question only matters for the machinery, not the agents. The agents themselves ship with every licence; it's the Advanced tier, where most of our clients already sit, that carries the Automation Builder, Customer Journeys, Campaigns and widget personalisation, the DXP substrate that gives agents like the Customer Journey Optimization Specialist something real to work on.

The governance is properly built in too, not bolted on. Every agent runs on role-based permissions, nothing publishes or touches live content unless you've explicitly allowed it, and every action is logged and attributable. Credit usage is visible by feature in the AIRA app, and admins can export the last 90 days as a CSV. That's more transparency than plenty of vendors offer for a first-generation agent product.

The fine print

A vendor's press release would typically skip these bits, so let's not.

'Included' doesn't mean 'unlimited'. The complimentary allocation is plenty to get going, but different jobs consume very different amounts; refining a sentence is trivial, drafting a whole page isn't. Use it seriously and you'll graduate to a paid credit package, at which point it needs a budget owner, the same as any other AI tool in your stack. No surprise there, just don't let the invoice be the first person to notice.

Some capability is always mid-flight. That's the nature of a platform shipping monthly, and it cuts both ways: marketing automation extensibility and content locking were both half-finished when I started writing this, and the July Refresh completed both. The one gap worth planning around is native experimentation. Proper A/B testing with statistical significance isn't in the product yet, and while it's on Kentico's roadmap it isn't in the imminent releases, so if conversion testing matters to you, you're pairing Xperience with a dedicated tool for that piece in the meantime.

The agents will keep changing, and that's the deal. Kentico marks several of them as preview, which sounds more cautious than it is. In practice it means they're in active development: new agents keep arriving, the existing ones keep getting sharper, and behaviour can shift between Refreshes as they're tuned. That's the trade you make for this pace, and I'd take it every time. The only practical implication is that if you're documenting a process around one agent's exact output, expect to revisit the documentation occasionally.

Governance defaults are safe, but not invisible. The permission model is genuinely good, but it's still a model someone has to look at and confirm, not something to assume is correctly configured for your organisation just because it shipped switched on.

None of this is a reason to hold off. If anything it's the opposite: the barrier to starting is lower than almost any other agentic platform I've looked at. The remaining work is making sure you're using it well, not getting permission to use it at all.

Can you actually get value out of it today?

Yes! There's nothing standing between you and it. No integration project, no data warehouse, no new vendor in procurement, no separate login for the team to forget. The only prerequisite is deciding to start.

Here are five things you can do today:

1: Set your tone of voice

One field in the AIRA app. From that point, all generated and translated content runs through your brand voice automatically. I'm sure you've already got your brand voice or editorial guidelines written down somewhere. Paste them in and hit save.

AIRA's content generation tone of voice prompt setting screenshot

2: Run the Content Strategist over your top pages

It checks style compliance, tone and voice alignment against your Content Strategy, ranks what it finds by severity, quotes the offending text and suggests fixes. That's a content audit that used to be a fortnight of someone's time, done before lunch.

It's as easy as opening that page in the CMS, opening the AIRA sidebar, and ask it to review the page against your tone of voice (which you just set 😉).

3: Point the SEO & GEO Specialist at the pages that make you money

Metadata, structure and AI-readability recommendations per page, so you know whether AI search engines can actually find and cite you, not just Google.

4: Brief your next campaign with the Campaign Manager

It walks you through the brief, connects it to assets and journeys in the Campaigns app, and generates the performance report when the campaign finishes.

5: Map one Customer Journey, and let the CJO Specialist read it

Even a simple four-stage funnel (sign-up → email open → landing page → form) gives the agent real drop-off data to make in-context recommendations against.

A Content Strategist review in AIRA, listing findings by severity with suggested fixes

One honest amplifier, not a blocker: the more of the DXP machinery you're actually using, the more the agents have to work with. Journeys mapped, automations running, segments defined; every one of those is more real data for the agents to reason over. If they're not set up yet, the agents still deliver on content, SEO and campaign briefs from day one, and building out the rest is where the compounding kicks in.

That's the mid-2026 view from actually running this stuff. It'll date quickly, and happily so, because a fair chunk of what's above is still shipping features month by month.

Questions we get asked

Is AIRA the same thing as the Agentic Marketing Suite?

AIRA is the umbrella brand for Kentico's built-in AI tools for marketers. It includes in-context content generation, tone of voice, a chatbot, and so much more. The Agentic Marketing Suite is AIRA's most capable layer: four named agents with defined jobs, rather than a single general chat assistant.

What makes this an 'agentic DXP' rather than a CMS with AI features?

The agents operate on real platform machinery: customer journey data, the automation engine, segmentation, email and page personalisation, and the Campaigns app. They're reading and acting on your actual marketing data, not generating generic advice beside it. Both halves, the agents and the DXP underneath, ship natively in the one platform.

Do I need to buy or activate anything to use it?

No. AIRA's features are active by default on a current Xperience by Kentico release, and every licence includes a complimentary monthly credit allocation, on any tier. The Advanced tier carries the surrounding marketing machinery (Customer Journeys, Campaigns, marketing automation, personalisation), but the agents themselves ship with every licence.

How does the credit system actually work?

Every AIRA action consumes credits based on the task's type and complexity, drawn from your monthly allocation, and paid packages scale it up when you outgrow the complimentary pool. The AIRA app shows your balance, the next renewal date and usage by feature. Exact allocations and consumption rates are Kentico's to set (and adjust), so check current numbers with Kentico or your partner.

Will an agent ever publish or change something live without me?

Not unless you explicitly allow it. Default behaviour requires human review, every action is logged and attributable, and role-based permissions govern what each agent can touch, the same way you'd manage a human team member's access.

Is this generally available, or still rolling out?

The Agentic Marketing Suite is shipping in production, as is the marketing automation stack it runs on, so you can use it today. Several agents are marked as preview in Kentico's documentation, which means they're in active development rather than unavailable: expect them to improve, and expect more agents to join them, Refresh by Refresh.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

8 minute read

[{"itemId":"760d8b36-d42b-42c7-aef1-da9691ba1f9c","title":"What Kentico's Agentic Marketing Suite actually does in 2026","introduction":"Kentico's marketing describes it as a virtual team of specialised agents, there to help you move faster with fewer tools and less busy work. Bold pitch. Every DXP vendor is chasing some version of it right now.","blogUrl":"/blog/kentico-agentic-marketing-suite-in-2026","isFeatured":false,"authors":{"publishDate":"06 August 2026","readingTime":11,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":11,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0e4e9e1d-73db-4bc5-94b4-19a2ddcbf502/kentico-agentic-suite-hero.png?h=350&fm=webp","alt":"Xperience by Kentico open on a workstation at dusk, showing an AIRA content review and a customer journey. Partly generated by Gemini.","width":2752,"height":1536},"lastModified":"2026-07-31T03:55:26.6034973Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"eff6fe02-ec15-4e30-89c8-79e4ddd3ac6b","title":"What Optimizely's Agent Platform actually does in 2026","introduction":"If you've read Optimizely's new marketing, you've met the pitch. An 'infinite workforce'. Agents that 'do the impossible'. Marketing 'without limits'.","blogUrl":"/blog/optimizely-agent-platform-2026","isFeatured":false,"authors":{"publishDate":"30 July 2026","readingTime":10,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Optimizely","codename":"optimizely"},{"name":"Composable DXP","codename":"composable_dxp"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c7f8a033-f285-4f74-934d-644d0d06160c/new-starter-at-luminary.png?h=350&fm=webp","alt":"A desk set up and waiting for a new starter, with a Luminary lanyard, overlooking Melbourne. Generated by Gemini.","width":2752,"height":1536},"lastModified":"2026-07-30T08:23:11.9668764Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a23c11de-7ce5-4616-8632-026703fc7a30","title":"Every CMS is agentic now. So what does ‘agentic CMS’ even mean?","introduction":"Every major DXP and CMS now ships an ‘agentic’ feature, and the vendors mean wildly different things by it. A view from the agency side on what an agentic CMS actually is, who’s making which bet, and the one question that decides which platform ages well.","blogUrl":"/blog/what-is-an-agentic-cms","isFeatured":false,"authors":{"publishDate":"21 July 2026","readingTime":15,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":15,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"},{"name":"Headless CMS","codename":"headless_cms"},{"name":"Kentico Kontent","codename":"kentico_kontent"},{"name":"Optimizely","codename":"optimizely"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7018a8c8-75f6-4d9b-945c-3e23abb7eb3d/Gemini_Generated_Image_u0bmnvu0bmnvu0bm.png?h=350&fm=webp","alt":"A representation of agentic CMSs, generated by Gemini.","width":2752,"height":1536},"lastModified":"2026-07-21T12:38:33.9399571Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bc5ff759-4452-4f02-b23d-f222386531bc","title":"Testing the llms.txt file: Does it help AI discover content?","introduction":"Tested: Can llms.txt help AI discover content? Results show it’s not a discovery tool. SEO fundamentals still drive visibility in AI search.","blogUrl":"/blog/llms-txt-discovery-test-2026","isFeatured":false,"authors":{"publishDate":"15 July 2026","readingTime":4,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3554ffa1-42d4-4003-902d-6d4e65e9e830/pexels-firmbee-com-22729701-6941871.jpg?h=350&fm=webp","alt":"Google search","width":1600,"height":897},"lastModified":"2026-07-16T04:29:52.1320685Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2a68df8f-ef47-49da-b284-50efbfd5280e","title":"Most marketing AI is all coach, no players","introduction":"Claude or ChatGPT can tell you what to do with your marketing, but AI that is integrated into your tech stack will help you take your game to another level. ","blogUrl":"/blog/most-marketing-ai-is-all-coach-no-players","isFeatured":false,"authors":{"publishDate":"02 July 2026","readingTime":5,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f6ed29aa-8f59-4f8b-b0a5-8ad1473b6800/adam-coaching-miniroos.JPG?h=350&fm=webp","alt":"Adam coaching Miniroos","width":1600,"height":900},"lastModified":"2026-07-07T05:00:12.7217482Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6fdbd49d-976c-4243-9d2c-c486ed4ca3c0","title":"Your next slide deck might be a web page","introduction":"AI tools like ChatGPT and Claude can now build for the web in minutes, and the documents we make all day – the deck, the report, the PDF – are quietly turning into something you can click through.","blogUrl":"/blog/your-next-slide-deck-might-be-a-web-page","isFeatured":false,"authors":{"publishDate":"21 June 2026","readingTime":12,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":12,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a383f9d2-c943-4843-927a-082524bcf410/luminary-hero-your-next-slide-deck.jpg?h=350&fm=webp","alt":"Doc to web page","width":1600,"height":900},"lastModified":"2026-07-21T02:30:25.7334866Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2fa520f8-2c53-4e19-a2d2-f147316b9e4d","title":"Navigating the environmental challenges of AI","introduction":"As a digital agency, Luminary recognises that its use of AI – a non-negotiable in today’s competitive technology landscape – is inevitably going to have an impact on the environment. We reflect on our journey towards offsetting that impact.","blogUrl":"/blog/navigating-the-environmental-challenges-of-ai","isFeatured":false,"authors":{"publishDate":"15 June 2026","readingTime":5,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":5,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb3d857e-3ec9-473c-9244-f73fb3ae163a/Martech-at-SMBtech-680x350%20copy.jpg?h=350&fm=webp","alt":"Picture of an illustration of a mann standing in front of many screens","width":1600,"height":824},"lastModified":"2026-07-22T01:06:34.5834622Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"71f31001-c7d4-48fd-8404-780f15f642d8","title":"Washington switched off the frontier. Did your business even notice?","introduction":"A blackout of Anthropic’s most powerful AI models is a free fire drill for anyone betting their business on a single model.","blogUrl":"/blog/washington-switched-off-the-frontier-did-your-business-even-notice","isFeatured":false,"authors":{"publishDate":"14 June 2026","readingTime":5,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/73253d4b-6fc0-4ab4-82c4-0ceef72d18c8/sivani-bandaru-unsplash.jpg?h=350&fm=webp","alt":"Puppeteer hand","width":1599,"height":902},"lastModified":"2026-06-25T06:23:24.424237Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"56f11ad5-29e0-4672-9c46-c8cc91818a51","title":"How the new MCG digital experience won at the Australian Web Awards","introduction":"We are absolutely thrilled to share that our recent work with the Melbourne Cricket Club (MCC) and Melbourne Cricket Ground (MCG) has won an Australian Web Award in the Sports and Recreation category!","blogUrl":"/blog/mcg-digital-experience-won-at-the-australian-web-awards","isFeatured":false,"authors":{"publishDate":"04 June 2026","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"News","codename":"news"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fe456ec6-1b27-4886-8a57-80f2c02c9c09/Untitled%20design%20%281%29.png?h=350&fm=webp","alt":"Picture of the Australian Web Award trophy in Adelaide","width":1200,"height":700},"lastModified":"2026-06-05T04:37:37.2197482Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c08a3490-aa1a-4a8b-9403-72b72257ec76","title":"Optimizely CMS 13: What IT leaders need to know","introduction":"For IT leaders responsible for an Optimizely CMS 12 environment – or considering a move to Optimizely – here is a look at what version 13 involves and how to plan the move sensibly.","blogUrl":"/blog/optimizely-cms-13-what-it-leaders-need-to-know","isFeatured":false,"authors":{"publishDate":"25 May 2026","readingTime":7,"authors":[{"authorName":"Tony Duan","authorUrl":"/tony"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/888727e0-3ee6-4d24-8484-ef8256c9a0e1/Tony_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tony Duan"},"readingTime":7,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6548a484-859a-48e0-a44f-92fa95ebf1a9/pexels-cottonbro-6804068.jpg?h=350&fm=webp","alt":"Developers working ","width":1600,"height":900},"lastModified":"2026-07-16T03:20:06.8828924Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"82576d68-7c26-4159-a970-d35d45b0ba66","title":"AI doesn’t change your strategy – it changes how you deliver it","introduction":"Strategy Director Emma Andrews lifts the lid on how the introduction of AI has impacted Luminary's own strategy.","blogUrl":"/blog/ai-doesn-t-change-your-strategy-it-changes-how-you-deliver-it","isFeatured":false,"authors":{"publishDate":"18 May 2026","readingTime":4,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bd4ec21-73eb-4f95-8c6d-641b0e0a67a4/pexels-pixabay-277124.jpg?h=350&fm=webp","alt":"Chess pieces","width":1600,"height":900},"lastModified":"2026-05-19T00:50:08.8429243Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"016d2506-5047-4d78-b5b0-41302804813e","title":"Optimizely 13 has arrived – and here's what it means for your marketing team","introduction":"If you’re considering a move to Optimizely’s CMS 13, here’s what you need to know.","blogUrl":"/blog/optimizely-13-has-arrived-and-here-s-what-it-means-for-your-marketing-team","isFeatured":false,"authors":{"publishDate":"13 May 2026","readingTime":7,"authors":[{"authorName":"Liam Thomas","authorUrl":"/liam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0ce53126-3ad8-4c99-a986-4041993d8e4b/Liam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Liam Thomas"},"readingTime":7,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/609ad5a6-a244-4c81-84a8-2e65afa59a70/Opti%20hero%20image.png?h=350&fm=webp","alt":"Optimizely reverse logo on green gradient background","width":1600,"height":900},"lastModified":"2026-05-15T05:19:22.4427909Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f6c7dff9-7273-4986-aed9-bfc779bafd56","title":"The A-Z of AI acronyms that marketers must know","introduction":"With AI evolving at a rapid pace across all disciplines, keeping up with these new terms and staying engaged with the conversation is crucial. Fear not, our Luminary team members speak fluent tech and are here to clear up any acronym confusion and give you the only glossary you need as a digital professional.","blogUrl":"/blog/the-a-z-ai-acronyms-that-marketers-must-know","isFeatured":false,"authors":{"publishDate":"30 April 2026","readingTime":4,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":4,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f6447436-4ce1-49f1-bd27-6c5dcc3de472/sven-brandsma-C5SUkYZT7nU-unsplash.jpg?h=350&fm=webp","alt":"scrabble tiles","width":1600,"height":900},"lastModified":"2026-05-01T05:30:33.8111191Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"91fe0213-4ce1-440a-8363-4147fb3f0dc4","title":"Andrew Guo: Bridging the connection gap for the aging population","introduction":"Young Achievers Award finalist, Andrew Guo, is tackling one of society's most overlooked challenges, the profound isolation of the aging population.","blogUrl":"/blog/andrew-guo-bridging-the-connection-gap-for-the-aging-population","isFeatured":false,"authors":{"publishDate":"29 April 2026","readingTime":4,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":4,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c67b741f-2c80-4731-9291-00a1e7ee965a/Screenshot%202026-04-02%20at%204.52.43%E2%80%AFpm.png?h=350&fm=webp","alt":"Picture of Andrew working on his Idiom project","width":1600,"height":899},"lastModified":"2026-05-01T07:23:02.0201654Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"47edb378-8dc8-4a84-b3d5-36db33ddafc9","title":"Architecting for performance: Integrating Optimizely and Microsoft Dynamics 365 for the MCG","introduction":"Solutions Architect Tony Duan explains how Luminary integrated Optimizely and Microsoft Dynamics for the Melbourne Cricket Club and solved complex performance and scalability challenges for one of Australia's most iconic sporting venues.","blogUrl":"/blog/architecting-for-performance-integrating-optimizely-and-microsoft-dynamics-365-for-the-mcg","isFeatured":false,"authors":{"publishDate":"27 April 2026","readingTime":7,"authors":[{"authorName":"Tony Duan","authorUrl":"/tony"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/888727e0-3ee6-4d24-8484-ef8256c9a0e1/Tony_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tony Duan"},"readingTime":7,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d7a010ab-d6a6-459a-90ac-faaf872f4b84/MCC-Hero%20Banner.png?h=350&fm=webp","alt":"Image of the MCG","width":2880,"height":1620},"lastModified":"2026-04-28T06:51:11.0654721Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e8623dad-2059-4d10-b501-8e16713bae67","title":"The A-Z of AI acronyms that marketers must know","introduction":"With AI evolving at a rapid pace across all disciplines, keeping up with these new terms and staying engaged with the conversation is crucial. Fear not, our Luminary team members speak fluent tech and are here to clear up any acronym confusion and give you the only glossary you need as a digital professional.","blogUrl":"/blog/the-a-z-of-ai-acronyms-that-marketers-must-know","isFeatured":false,"authors":{"publishDate":"27 April 2026","readingTime":5,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":5,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/828a6495-7e58-45ae-9c7e-621707142238/Acronym%20article.png?h=350&fm=webp","alt":"Picture of a robot arm holding an oxford dictionary","width":1600,"height":893},"lastModified":"2026-04-28T02:32:14.9496869Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e7d7040d-95ca-4cb6-80ba-1537002371c3","title":"Kaushal Ottem: Closing the data gap for neurological health","introduction":"Young Achievers Award finalist, Kaushal Ottem, experienced a life-altering accident being hit by a bus at eight years old in India. This was merely the opening chapter of a story defined by resilience, coding, and a mission to improve the brain.","blogUrl":"/blog/kaushal-ottem-closing-the-data-gap-for-neurological-health","isFeatured":false,"authors":{"publishDate":"27 April 2026","readingTime":4,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":4,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/265d2ac8-0658-4af6-99aa-a20b5464a5e6/kaushal.webp?h=350&fm=webp","alt":"Picture of Kaushal, founder of Neuroverse","width":1536,"height":864},"lastModified":"2026-04-28T01:07:40.9561972Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"08d04342-06e1-4e53-a5ad-e75157f1d392","title":"Contentful is pushing the boundaries of a CMS, and has Australia in its sights ","introduction":"An ANZ subsidiary, a 2026 product roadmap, and what they mean together if you're shortlisting a platform.","blogUrl":"/blog/contentful-is-a-dxp-now-and-it-s-serious-about-australia","isFeatured":false,"authors":{"publishDate":"23 April 2026","readingTime":5,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":5,"tags":[{"name":"Development","codename":"development"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7823a4f2-7d5f-4c12-bc31-c105a8517962/caleb-JmuyB_LibRo-unsplash.jpg?h=350&fm=webp","alt":"Picture of a Sydney landmark in Australia, with the harbour bridge and Sydney Opera House in shot","width":1600,"height":899},"lastModified":"2026-04-28T00:56:55.878024Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6566a37a-1c81-4fa1-b867-8ffbfcf06c7e","title":"Animesh Ghimiray: Engineering a new era in crop protection","introduction":"Young Achievers Award finalist, Animesh Ghimiray, is drawing on his background in mechanical engineering to create a sophisticated solution to the enduring challenge of crop protection.","blogUrl":"/blog/young-achievers-award-finalist-animesh-ghimiray","isFeatured":false,"authors":{"publishDate":"20 April 2026","readingTime":6,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":6,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2baed6ae-7389-4752-80b4-a586f5a483fe/1740373638096%20%281%29.jpeg?h=350&fm=webp","alt":"Picture of Animesh presenting at a conference","width":1600,"height":900},"lastModified":"2026-04-28T01:09:21.9891711Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a8534b05-cc6c-4d59-96cf-dd7c4e099638","title":"William Cerdelli: Bridging the productivity gap for neurodiversity","introduction":"Young Achievers Award finalist and Italian native, William Cerdelli, is redefining productivity for the neurodivergent community by turning his personal experience with ADHD into a powerful tool for change.","blogUrl":"/blog/young-achievers-award-finalist-william-cerdelli","isFeatured":false,"authors":{"publishDate":"19 April 2026","readingTime":4,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e83b9d15-9513-4efc-9063-8a9c0a242d29/IMG_3286%202.JPG?h=350&fm=webp","alt":"Picture of William Cerdelli, YAA finalist, on stage talking about his AI robot, STU","width":1600,"height":900},"lastModified":"2026-04-28T01:08:11.4532246Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4823d2cb-4b94-4e32-b67d-f7efe8931f72","title":"The realities of tracking brand visibility in AI search in 2026","introduction":"Discover how to complement your SEO reporting with a probability-based measurement approach to brand visibility and citation rates in AI search in 2026.","blogUrl":"/blog/the-realities-of-tracking-brand-visibility-in-ai-search-in-2026","isFeatured":false,"authors":{"publishDate":"06 April 2026","readingTime":10,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3e4103cc-74ca-4b60-8d65-c43a1059e010/ai_search_hero.png?h=350&fm=webp","alt":"Picture of a scale","width":1656,"height":900},"lastModified":"2026-06-10T23:51:01.5819774Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c8d8019d-5acc-4d45-8963-89fef7abce43","title":"Meet the 10 Luminary Tech Visionary Award semi-finalists shaping the future","introduction":"Luminary has sponsored the Young Achievers Awards Victoria for the 5th year, and our Luminary Tech Visionary Award has received more entries than ever before.","blogUrl":"/blog/meet-the-10-luminary-tech-visionary-award-finalists","isFeatured":false,"authors":{"publishDate":"23 March 2026","readingTime":8,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":8,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/170c271e-1d4d-408e-aa1b-755e3e8abc4c/Gemini_Generated_Image_xh80p6xh80p6xh80.png?h=350&fm=webp","alt":"Picture of a woman working on a technology project","width":2752,"height":1536},"lastModified":"2026-03-29T23:45:42.3859949Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"463db624-5820-4d7c-b35d-832309e40190","title":"Reflecting on 5 years as a B Corp","introduction":"Being a B Corp is more than just putting a logo on a website. For us, it has been a five-year North Star that has guided how we treat our team, how we serve our clients, and how we impact the planet.","blogUrl":"/blog/half-a-decade-of-good-reflecting-on-5-years-as-a-b-corp","isFeatured":false,"authors":{"publishDate":"12 March 2026","readingTime":6,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":6,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/faaf1990-9276-45d5-ad2d-e28c5bb6847b/maxwell-ridgeway-LROuwFNy9h4-unsplash.jpg?h=350&fm=webp","alt":"Picture of mangroves growing in water","width":1600,"height":900},"lastModified":"2026-03-24T07:16:09.5741814Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1225c355-cd93-4a64-9252-f75523769205","title":"Preparing Cancer Council Australia for the AI Revolution ","introduction":"Luminary’s Strategy Director, Emma Andrews, recently presented at the Melbourne DX Summit with our client, Jayne Uthemeyer from Cancer Council Australia, on how they’ve been preparing Cancer Council’s website for ‘AI readiness’. ","blogUrl":"/blog/preparing-cancer-council-australia-for-the-ai-revolution","isFeatured":false,"authors":{"publishDate":"22 February 2026","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ddccb427-406e-443e-a52b-6f9e81a45b58/Fireside%20chat.jpeg?h=350&fm=webp","alt":"Emma Andrews and Jane Uthemeyer presenting at the DX Summit","width":1600,"height":900},"lastModified":"2026-02-24T04:38:10.8556375Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1a42c7ec-53fa-42be-9c2c-63835c289959","title":"It's time to move to Umbraco 17","introduction":"Upgrading your CMS isn’t just about keeping the lights on – it’s about ensuring your digital platform can keep pace with a rapidly evolving landscape. The release of Umbraco 17 will help you make the move towards a future-proof, AI-ready foundation.","blogUrl":"/blog/it-s-time-to-move-to-umbraco-17","isFeatured":false,"authors":{"publishDate":"11 February 2026","readingTime":4,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":4,"tags":[{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/309322f4-01d7-4fe9-b4cd-7592fee85e39/umb.png?h=350&fm=webp","alt":"Picture of an Umbraco 17 under a sheet","width":1600,"height":900},"lastModified":"2026-02-25T21:48:53.5355787Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"69557a5a-5271-434a-8fe4-164fee2c174f","title":"The need for speed: How Kentico’s AI strategy is accelerating everything","introduction":"Everyone has an AI \"copilot\" now, but is it actually saving you money? We looked under the hood of Kentico's new AI strategy, from AIRA to KentiCopilot, to see how they're attacking the two biggest costs in digital: operational admin and upgrade friction.","blogUrl":"/blog/kentico-ai-strategy-accelerating-everything","isFeatured":false,"authors":{"publishDate":"15 January 2026","readingTime":6,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":6,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6fb929f1-f825-40db-b9de-bd29709b8c77/Model-T-grand-prix.png?h=350&fm=webp","alt":"A Formula 1 race with a Model T ford in the lead","width":2752,"height":1536},"lastModified":"2026-01-15T05:18:53.0553864Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e3cec575-5f90-4542-874f-28cafded79f4","title":"Choosing a DXP: Optimizely vs Sitecore","introduction":"For large-scale organisations on a Microsoft technology stack, the DXP selection process almost inevitably narrows down to a heavyweight title fight: Sitecore versus Optimizely. They are the household names, the perennial ‘Leaders’ in the analyst reports, and the platforms that have defined the enterprise .NET space for over a decade.","blogUrl":"/blog/optimizely-vs-sitecore-choosing-dxp-cms","isFeatured":false,"authors":{"publishDate":"13 January 2026","readingTime":13,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":13,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Optimizely","codename":"optimizely"},{"name":"Sitecore","codename":"sitecore"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/976c5d01-eb2c-475e-a51b-4cc5f769b6d3/Sitecore%20v%20Opti%20hero.png?h=350&fm=webp","alt":"Optimizely v Sitecore blog header image","width":3200,"height":1800},"lastModified":"2026-02-03T03:46:24.9865288Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1ef80944-72e8-4de4-80fe-98f9e12bcb0f","title":"What is server-side tagging – and why do you need it?","introduction":"The era of reliable client-side tracking is ending as browser restrictions and privacy regulations decline the utility of third-party cookies. Server-side tag management is the critical next step, offering a more robust, secure and efficient method to maintain your strategic advantage in digital measurement.","blogUrl":"/blog/what-is-server-side-tagging-and-why-do-you-need-it","isFeatured":false,"authors":{"publishDate":"18 December 2025","readingTime":6,"authors":[{"authorName":"Sarah Crooke","authorUrl":"/sarahc"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d1d6bd1e-f59e-455c-bb78-faf4129f477e/Sarah_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Sarah Crooke"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ece89902-b8e2-40b7-8c5a-1b4d27cc8328/pexels-tara-winstead-8386440.jpg?h=350&fm=webp","alt":"Digital tracking","width":1600,"height":900},"lastModified":"2026-02-03T04:05:14.6622838Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"949f772c-ed0c-4a89-b095-03b2081f3d78","title":"Digital predictions for 2026","introduction":"Technology is accelerating faster than ever, and as Luminary embraces the momentum, seven of our leaders share their predictions for the digital shifts set to shape 2026.","blogUrl":"/blog/2026-digital-predictions","isFeatured":false,"authors":{"publishDate":"04 December 2025","readingTime":9,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":9,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f5566dac-7d60-41fb-a8a7-2d0ba1ead79e/2026-Predictions.jpg?h=350&fm=webp","alt":"Picture of a man with VR glasses in an orange chair","width":1600,"height":900},"lastModified":"2025-12-05T05:23:19.6472793Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"71c3eecf-9707-42c0-9a02-53e6f51d2511","title":"Umbraco: From friendly CMS to serious DXP contender","introduction":"If you’ve been around the .NET development world as long as we have, you’ll know Umbraco as ‘The Friendly CMS’. It earned that moniker for a reason. It’s open source, accessible, and developers love it because it doesn’t get in the way of good code.","blogUrl":"/blog/umbraco-from-friendly-cms-to-serious-dxp-contender","isFeatured":false,"authors":{"publishDate":"03 December 2025","readingTime":3,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":3,"tags":[{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5769653b-a08c-4ec8-a010-91c0bc9eed65/Gemini_Generated_Image_qe1sqxqe1sqxqe1s.png?h=350&fm=webp","alt":"Picture of a woman on a laptop in an office setting","width":1600,"height":903},"lastModified":"2025-12-08T00:01:48.138504Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e3974b3f-2e2f-4807-bd35-8a0394287fec","title":"Our most memorable moments of 2025","introduction":"Join us as we take a stroll back through our highlights from the year that was. ","blogUrl":"/blog/our-highlights-of-2025","isFeatured":false,"authors":{"publishDate":"03 December 2025","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f57c3394-1af3-4d4d-9de2-471d69517312/Hero%20Banner.jpg?h=350&fm=webp","alt":"Luminary team at Biggest Morning Tea","width":1600,"height":900},"lastModified":"2025-12-12T00:15:31.1513854Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"308cba41-3f06-48ed-8198-9e35233b25d0","title":"AI agents: Embracing the new world order","introduction":"Senior Front End Developer Andrew Lismanto shares some insights from a talk by IBM’s Head of AI Developer Advocacy on the future of AI agents, from the recent SXSW Sydney. ","blogUrl":"/blog/ai-agents-embracing-the-new-world-order","isFeatured":false,"authors":{"publishDate":"01 December 2025","readingTime":3,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/64539979-b1fb-4f24-9bae-96c6ac528549/futuristic-technology-concept.jpg?h=350&fm=webp","alt":"A man looking at a futuristic human image","width":1599,"height":900},"lastModified":"2025-12-02T02:33:07.7351349Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e074667f-2513-4eb0-8296-7253989a3e04","title":"Avoiding unconscious bias in marketing","introduction":"A bias is the result of deeply ingrained subjectivity. This means that whenever we’re presented with a choice, conscious or not, we’re making a choice that is not representative of others. ","blogUrl":"/blog/avoiding-unconscious-bias-in-marketing","isFeatured":false,"authors":{"publishDate":"24 November 2025","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ec0d63ab-7175-434f-8cdf-203fc6f2f5a5/unnamed.jpg?h=350&fm=webp","alt":"Picture of a brain made up of different puzzle pieces","width":2816,"height":1536},"lastModified":"2026-02-02T04:29:12.6283941Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1b146d11-ff21-4e5a-a7af-24d7b7c7c86d","title":"Luminary becomes first APAC digital agency certified in Optimizely Opal","introduction":"We are proud to announce that Luminary has become the first digital agency in the APAC region to achieve partner accreditation with Optimizely Opal. ","blogUrl":"/blog/luminary-becomes-first-apac-digital-agency-certified-in-optimizely-opal","isFeatured":false,"authors":{"publishDate":"20 November 2025","readingTime":1,"authors":[{"authorName":"Victoria Whatmore","authorUrl":"/victoria"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1c65b8af-9e2b-4796-bc14-12cf4aebce9c/Victoria_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Victoria Whatmore"},"readingTime":1,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"News","codename":"news"},{"name":"Optimizely","codename":"optimizely"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/71195be4-fdcf-4bf1-b914-d34fcec0db62/1764111687260.jpg?h=350&fm=webp","alt":"Our team at the Opal training","width":1179,"height":900},"lastModified":"2025-12-02T03:48:32.0285489Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"755d5882-5267-4a76-b402-0be29a85a2c9","title":"Multimodal search: Why it should be part of your 2026 SEO and GEO strategy","introduction":"Search engines and AI models no longer need you to type exact phrases. They can process a spoken description, an uploaded photo and even a short video clip alongside text or audio to understand intent.","blogUrl":"/blog/why-multimodal-search-should-be-a-part-of-your-strategy","isFeatured":false,"authors":{"publishDate":"12 November 2025","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/28a9e50f-0255-4196-b82f-03b3e7e80c0c/Multimodal.png?h=350&fm=webp","alt":"Picture of a man using audio dictation","width":1600,"height":900},"lastModified":"2025-11-18T03:13:17.7980706Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bd3a3dd7-ffb5-4fcd-9cb3-7cdac05048c6","title":"Entries are open for the 2026 Luminary Tech Visionary Award","introduction":"Calling all young tech achievers! If you, or someone you know, is leading an exciting tech project, nominations are open for the Tech Visionary Award, part of the Victorian Young Achiever Awards.","blogUrl":"/blog/entries-are-open-for-the-2026-luminary-tech-visionary-award","isFeatured":false,"authors":{"publishDate":"09 November 2025","readingTime":1,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":1,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e3d9d4b0-94b7-48ac-9059-780b2f7fc82e/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Achiever Award logo with 7 news ","width":1200,"height":675},"lastModified":"2025-11-10T06:40:56.6627164Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"074dc620-e1eb-4140-b2de-87c897cfec2c","title":"What marketers must know about the upcoming online child protection code","introduction":"With the Australian Government’s ban on social media for children due to come into play on 10 December, social media platforms are squarely in the regulatory crosshairs. But another government initiative is in the wings that could have far-reaching implications for brands with online content ‘likely to be accessed by children’.","blogUrl":"/blog/what-marketers-must-know-about-the-upcoming-online-child-protection-code","isFeatured":false,"authors":{"publishDate":"02 November 2025","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[],"lastModified":"2025-11-03T05:35:16.4170948Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b2183f8c-b382-48bc-bfdc-589b59833ce8","title":"SXSW Sydney: Key takeaways for marketers","introduction":"Earlier this month, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. ","blogUrl":"/blog/sxsw-sydney-key-takeaways-for-marketers","isFeatured":false,"authors":{"publishDate":"29 October 2025","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/801b4b59-1765-4487-92cc-a94b842618d9/Sir%20Martin%20Sorrell%20%284%29%20Photo%20Paul%20McMillan%20FIXED.jpg?h=350&fm=webp","alt":"Picture of Sir Martin Sorrell at SXSW","width":1600,"height":900},"lastModified":"2025-11-06T23:46:52.2261485Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c6063a70-434e-4060-8c88-5896b2a967e4","title":"From Manual to Intelligent: The Future Transformation of Website Testing","introduction":"Software testing isn’t just about finding bugs; it’s about building trust, reducing risk, and ensuring every digital experience works flawlessly.","blogUrl":"/blog/from-manual-to-intelligent-the-future-transformation-of-website-testing","isFeatured":false,"authors":{"publishDate":"08 October 2025","readingTime":3,"authors":[{"authorName":"Filya Mustikawati","authorUrl":"/filya"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fec9dcaf-091b-45ea-829f-49165b5337e9/Filya_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Filya Mustikawati"},"readingTime":3,"tags":[],"lastModified":"2025-10-09T00:05:32.4237518Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ebe38562-c9bd-472e-aa53-03a16f899312","title":"Humans v AI: The future of website testing","introduction":"In a world where quality assurance is increasingly being automated, will there still be a role for human website testers?","blogUrl":"/blog/humans-v-ai-the-future-of-website-testing","isFeatured":false,"authors":{"publishDate":"05 October 2025","readingTime":3,"authors":[{"authorName":"Filya Mustikawati","authorUrl":"/filya"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fec9dcaf-091b-45ea-829f-49165b5337e9/Filya_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Filya Mustikawati"},"readingTime":3,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7309c7db-8e45-4d9c-863a-3546531317eb/ChatGPT%20Image%20robot%20v%20human%20website%20tester.png?h=350&fm=webp","alt":"Robot v human website tester","width":1600,"height":900},"lastModified":"2025-10-06T05:19:05.741201Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"5fa58e60-3d30-4117-b98e-d507f82518ed","title":"Strategy can’t survive alone in the wild","introduction":"‘The strategy’ is often spoken about as if it were a singular thing – a document, a plan, a neatly packaged deliverable. But strategy doesn’t emerge in isolation or from one source.","blogUrl":"/blog/strategy-can-t-survive-alone-in-the-wild","isFeatured":false,"authors":{"publishDate":"02 October 2025","readingTime":5,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30a626fa-92d1-4afd-93e7-1b8637a072d7/33533.jpg?h=350&fm=webp","alt":"Constellation","width":1600,"height":900},"lastModified":"2025-10-27T11:59:19.3817857Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1ca91bb8-3404-4f99-bf14-90c310bddac3","title":"Micro-retirements: What this emerging trend means for digital strategy","introduction":"From superannuation to HR tech, micro-retirements are changing careers. Here’s how leaders and digital teams should respond.\n","blogUrl":"/blog/micro-retirements-what-this-emerging-trend-means-for-digital-strategy","isFeatured":false,"authors":{"publishDate":"28 September 2025","readingTime":5,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/37020a30-3f12-4bbc-8ac7-4c950cb7ab71/pexels-pixabay-413960.jpg?h=350&fm=webp","alt":"Camera, hat and cocktail.","width":1598,"height":900},"lastModified":"2025-09-30T01:43:05.3040963Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"27e2d5e2-6c71-4862-bafb-13b000b9eee0","title":"Luminary achieves Optimizely Platinum Partner status","introduction":"Achieving this milestone reflects years of commitment to delivering innovative, high-impact digital experiences for our clients, as well as a deep investment in building expertise across the Optimizely product suite.","blogUrl":"/blog/luminary-achieves-optimizely-platinum-partner-status","isFeatured":false,"authors":{"publishDate":"31 August 2025","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"Awards","codename":"awards"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/32512f79-bb3e-4325-ada6-6caec0859b73/Luminary%20receiving%20Opti%20One%20Partner%20Award%202025.jpg?h=350&fm=webp","alt":"Luminary receiving Opti One award 2025","width":1600,"height":900},"lastModified":"2025-09-01T05:42:54.104267Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"41e258d5-8be4-5460-b8e8-3e46abf3b989","title":"My First Awesome Post","introduction":"This is a brief, engaging summary of the blog post that will appear on the blog listing page.","blogUrl":"/blog/my-first-awesome-post","isFeatured":false,"authors":{"publishDate":"14 August 2025","readingTime":1,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":1,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/da7ce0f4-ee60-4c90-9e2d-8081bb37a4a6/growtika-P5mCQ4KACbM-unsplash.jpg?h=350&fm=webp","alt":"picture of an AI image against a blue background","width":1600,"height":900},"lastModified":"2025-08-14T02:41:34.4717889Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6ea9fa98-4855-4dbe-ae36-108bad89f5b2","title":"AI-powered search is rewriting the rules – What does it mean for the creative and media industry?","introduction":"How people search for information is changing - and if you’re in a creative or media role, you may be wondering what that has to do with you.","blogUrl":"/blog/ai-powered-search-is-rewriting-the-rules","isFeatured":false,"authors":{"publishDate":"06 August 2025","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"News","codename":"news"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/da7ce0f4-ee60-4c90-9e2d-8081bb37a4a6/growtika-P5mCQ4KACbM-unsplash.jpg?h=350&fm=webp","alt":"picture of an AI image against a blue background","width":1600,"height":900},"lastModified":"2025-08-06T21:49:50.5915396Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03b09750-a0f1-4351-ad5b-0f7219d63382","title":"Is Google's AI Overviews in search results the beginning of the end for web traffic?","introduction":"With Google answering questions for users, do they need to visit your website? For most businesses that rely on organic search traffic, this change has a far more profound implication: Is this the beginning of the end for web traffic as we know it?","blogUrl":"/blog/is-googles-ai-overviews-the-beginning-of-the-end-for-web-traffic","isFeatured":false,"authors":{"publishDate":"05 August 2025","readingTime":8,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/95f47c83-5029-4a04-a3ed-2bc9a78cba35/arkan-perdana-eKTLh4_u7Ao-unsplash.jpg?h=350&fm=webp","alt":"Picture of a person holding a phone","width":1600,"height":900},"lastModified":"2025-08-08T06:52:22.4109433Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e80c05c7-1e9e-4123-bef9-e7420366841b","title":"WTF is GEO? A guide to staying visible in AI search","introduction":"Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.","blogUrl":"/blog/generative-engine-optimisation-geo-guide","isFeatured":false,"authors":{"publishDate":"31 July 2025","readingTime":10,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":10,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d83218b8-0376-4a7d-9705-b1b8d640b8a4/GEO%20Guide-compressed.jpg?h=350&fm=webp","alt":"Woman on a computer","width":1600,"height":900},"lastModified":"2025-08-01T06:13:57.1419247Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4f646f5b-4351-4d0a-ba09-4bb1848c6638","title":"How to choose the right CMS","introduction":"You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.","blogUrl":"/blog/how-to-choose-the-right-cms","isFeatured":true,"authors":{"publishDate":"29 July 2025","readingTime":8,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Umbraco","codename":"umbraco"},{"name":"Headless CMS","codename":"headless_cms"},{"name":"Kentico Kontent","codename":"kentico_kontent"},{"name":"Xperience","codename":"xperience"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/101e7fc0-41c8-43f6-90c5-fd2486694732/Choosing-the-right-CMS.png?h=350&fm=webp","alt":"An image of a digital device with logos of various apps overlaid","width":1600,"height":900},"lastModified":"2026-07-20T04:28:29.1017999Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"dd669656-0003-4be5-a81b-9f5ee657231a","title":"Is Xperience by Kentico ready?","introduction":"Xperience by Kentico, Kentico's next-generation flagship DXP, is still relatively new on the scene, with monthly releases and a rapidly evolving roadmap. This regularly-updated post attempts to cut through the noise and help you determine whether you and the product are ready for each other yet.","blogUrl":"/blog/is-xperience-by-kentico-ready","isFeatured":false,"authors":{"publishDate":"26 May 2025","readingTime":7,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":7,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b049ebdd-ea6e-4f81-8f3c-8c4beb01ba63/dxp-crossroads.png?h=350&fm=webp","alt":"An illustration of a signpost in a wilderness, with signs pointing to common DXP features","width":1312,"height":736},"lastModified":"2026-03-02T00:27:58.6352839Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"fa2bb1c9-d9bc-4967-b715-49e53b5b86b5","title":"Grace Brown: Bringing robotic companionship to life\n","introduction":"In the third of our series on the finalists of the Luminary Tech Visionary category of the Victorian Young Achiever Awards, we profile Grace Brown – mastermind behind Abi the humanoid robot and CEO and Co-founder of Andromeda Robotics.","blogUrl":"/blog/grace-brown-bringing-robotic-companionship-to-life","isFeatured":false,"authors":{"publishDate":"09 April 2025","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Awards","codename":"awards"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7f57051e-82f9-4874-929a-a1bf47c621f7/Andromeda%20Co-founder%20Grace%20Brown%20with%20Abi%20robot.jpg?h=350&fm=webp","alt":"Grace with Abi","width":1600,"height":900},"lastModified":"2025-11-26T06:36:50.6773091Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b52563d1-368a-4018-9ba0-4bcb2dadea62","title":"Anthony Kwok: Transforming online shopping","introduction":"In the first of our series on the finalists of the Luminary Tech Visionary category of the Victorian Young Achiever Awards, we profile Anthony Kwok – co-founder of ZILIO, an innovative online fitting technology.","blogUrl":"/blog/anthony-kwok-transforming-online-shopping","isFeatured":false,"authors":{"publishDate":"09 April 2025","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":""}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a0a96a94-01d2-49ad-b3fc-4d67294172af/DIF%202023%20Tech%20Trends%20Debate%20%282%20of%203%29%20%281%29.jpg?h=350&fm=webp","alt":"Anthony Kwok at Digital Innovation festival","width":1600,"height":900},"lastModified":"2025-08-14T00:37:09.9005599Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ec48f150-9a20-4fae-ab10-e8a92dafd508","title":"Luminary retains Umbraco Contributing Partner status ","introduction":"We are proud to announce that we have again been awarded the Umbraco Contributing Partner badge for our contributions to Umbraco in 2024.\n","blogUrl":"/blog/luminary-retains-umbraco-contributing-partner-status","isFeatured":false,"authors":{"publishDate":"20 March 2025","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/03983ccf-8e7b-471c-a179-7804678040ce/Mario%20and%20Emm%20MVPs.jpg?h=350&fm=webp","alt":"Emmanuel Tissera and Mario Lopez - Umbraco MVPs","width":1600,"height":896},"lastModified":"2026-03-02T00:32:35.9400206Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"5a1dd474-71eb-4795-8e66-9b24ff1e1071","title":"A practical guide to writing AI-friendly content","introduction":"Learn some practical SEO and content tips for structuring and optimising your content so it’s more likely to be referenced in AI-generated summaries and overviews.","blogUrl":"/blog/practical-guide-to-writing-ai-friendly-content","isFeatured":false,"authors":{"publishDate":"17 March 2025","readingTime":6,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/11d2435d-55c4-4347-8538-e424a2288538/pexels-andrew-2682452.jpg?h=350&fm=webp","alt":"Woman typing on laptop","width":1600,"height":900},"lastModified":"2025-08-01T06:26:57.3215341Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c1ee1a3f-9810-41df-a654-bb3a1a87b5eb","title":"Luminary named as a Beyond Blue Supporting Partner","introduction":"We are thrilled to announce that we have officially been named by Beyond Blue as one of its Supporting Partners, joining some of Australia’s top businesses.","blogUrl":"/blog/luminary-named-as-a-beyond-blue-supporting-partner","isFeatured":false,"authors":{"publishDate":"13 March 2025","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d4dfa3ff-26af-44fa-ae5d-b6451923b696/Luminary%20team%20with%20Marty%20Drill%20and%20Georgie%20Harman%20blog%20hero.jpeg?h=350&fm=webp","alt":"Marty with Georgie Harman and Luminary team in Melbourne office","width":1600,"height":903},"lastModified":"2025-08-14T00:40:47.5890886Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"87b2159d-688f-4cec-8222-efa79ffa910a","title":"Six ways generative AI is reshaping our search experience","introduction":"Adoption of AI-powered search is picking up steam, and it’s changing where and how users are searching. Marketers have an opportunity to take a fresh look at their content, web development and measurement priorities to better align with generative AI’s unique criteria using generative engine optimisation (GEO) tactics.","blogUrl":"/blog/six-ways-generative-AI-is-reshaping-our-search-experience","isFeatured":false,"authors":{"publishDate":"03 February 2025","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f87ac3a0-9c12-4a99-b365-6540f7a5257b/andy-kelly-0E_vhMVqL9g-unsplash.jpg?h=350&fm=webp","alt":"Robot and girl","width":1600,"height":900},"lastModified":"2025-08-01T06:28:41.3068979Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"805eff57-f7e0-46f5-9b17-f67187db46cd","title":"Shaping future generations of developers through the Umbraco Education Program","introduction":"Our very own Technical Director, Emmanuel Tissera, and Digital Producer Adi Selva, flew over 8000km to teach students where he grew up in Colombo, Sri Lanka, the power of using Umbraco for software development to inspire their future careers.","blogUrl":"/blog/shaping-future-generations-of-developers-through-the-umbraco-education-program","isFeatured":false,"authors":{"publishDate":"19 January 2025","readingTime":3,"authors":[{"authorName":"Clarice Greening","authorUrl":""}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"},{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/72aa75cb-4bb1-42d0-bf02-0d9a2d02d8ac/11151728-6f01-472e-8d78-07d2d07f8935.jpg?h=350&fm=webp","alt":"Girls infront of computer","width":1440,"height":810},"lastModified":"2025-08-14T00:41:42.211922Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"98e4be5f-7ad8-4a13-8ea5-b6cf7d8e9fe5","title":"Digital trend predictions for 2025","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-trend-predictions-for-2025","isFeatured":false,"authors":{"publishDate":"12 December 2024","readingTime":8,"authors":[{"authorName":"Clarice Greening","authorUrl":""}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dcbf5843-fc30-41db-a345-a53d88fc027e/Screenshot%202024-12-04%20at%203.33.37%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"two people on purple background with VR headsets on","width":1600,"height":887},"lastModified":"2025-08-14T00:40:17.3217645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

What Kentico's Agentic Marketing Suite actually does in 2026

One quick note on scope

First, update your mental model of Xperience

What the Agentic Marketing Suite actually does

Why 'agentic DXP' isn't just a buzzword mashup

What's genuinely good

The fine print

Can you actually get value out of it today?

1: Set your tone of voice

2: Run the Content Strategist over your top pages

3: Point the SEO & GEO Specialist at the pages that make you money

4: Brief your next campaign with the Campaign Manager

5: Map one Customer Journey, and let the CJO Specialist read it

Questions we get asked

Is AIRA the same thing as the Agentic Marketing Suite?

What makes this an 'agentic DXP' rather than a CMS with AI features?

Do I need to buy or activate anything to use it?

How does the credit system actually work?

Will an agent ever publish or change something live without me?

Is this generally available, or still rolling out?

It's time to upgrade to Xperience by Kentico!

Keep Reading