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A view from the agency side on what an agentic CMS actually is, who’s making which bet, and the one question that decides which platform ages well.","blogUrl":"/blog/what-is-an-agentic-cms","isFeatured":false,"authors":{"publishDate":"21 July 2026","readingTime":15,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":15,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"},{"name":"Headless CMS","codename":"headless_cms"},{"name":"Kentico Kontent","codename":"kentico_kontent"},{"name":"Optimizely","codename":"optimizely"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7018a8c8-75f6-4d9b-945c-3e23abb7eb3d/Gemini_Generated_Image_u0bmnvu0bmnvu0bm.png?h=350&fm=webp","alt":"A representation of agentic CMSs, generated by Gemini.","width":2752,"height":1536},"lastModified":"2026-07-21T12:38:33.9399571Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bc5ff759-4452-4f02-b23d-f222386531bc","title":"Testing the llms.txt file: Does it help AI discover content?","introduction":"Tested: Can llms.txt help AI discover content? 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We reflect on our journey towards offsetting that impact.","blogUrl":"/blog/navigating-the-environmental-challenges-of-ai","isFeatured":false,"authors":{"publishDate":"15 June 2026","readingTime":5,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":5,"tags":[],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb3d857e-3ec9-473c-9244-f73fb3ae163a/Martech-at-SMBtech-680x350%20copy.jpg?h=350&fm=webp","alt":"Picture of an illustration of a mann standing in front of many screens","width":1600,"height":824},"lastModified":"2026-07-22T01:06:34.5834622Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"71f31001-c7d4-48fd-8404-780f15f642d8","title":"Washington switched off the frontier. Did your business even notice?","introduction":"A blackout of Anthropic’s most powerful AI models is a free fire drill for anyone betting their business on a single model.","blogUrl":"/blog/washington-switched-off-the-frontier-did-your-business-even-notice","isFeatured":false,"authors":{"publishDate":"14 June 2026","readingTime":5,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/73253d4b-6fc0-4ab4-82c4-0ceef72d18c8/sivani-bandaru-unsplash.jpg?h=350&fm=webp","alt":"Puppeteer hand","width":1599,"height":902},"lastModified":"2026-06-25T06:23:24.424237Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"56f11ad5-29e0-4672-9c46-c8cc91818a51","title":"How the new MCG digital experience won at the Australian Web Awards","introduction":"We are absolutely thrilled to share that our recent work with the Melbourne Cricket Club (MCC) and Melbourne Cricket Ground (MCG) has won an Australian Web Award in the Sports and Recreation category!","blogUrl":"/blog/mcg-digital-experience-won-at-the-australian-web-awards","isFeatured":false,"authors":{"publishDate":"04 June 2026","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty 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Duan","authorUrl":"/tony"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/888727e0-3ee6-4d24-8484-ef8256c9a0e1/Tony_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tony Duan"},"readingTime":7,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6548a484-859a-48e0-a44f-92fa95ebf1a9/pexels-cottonbro-6804068.jpg?h=350&fm=webp","alt":"Developers working ","width":1600,"height":900},"lastModified":"2026-07-16T03:20:06.8828924Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"82576d68-7c26-4159-a970-d35d45b0ba66","title":"AI doesn’t change your strategy – it changes how you deliver it","introduction":"Strategy Director Emma Andrews lifts the lid on how the introduction of AI has impacted Luminary's own strategy.","blogUrl":"/blog/ai-doesn-t-change-your-strategy-it-changes-how-you-deliver-it","isFeatured":false,"authors":{"publishDate":"18 May 2026","readingTime":4,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bd4ec21-73eb-4f95-8c6d-641b0e0a67a4/pexels-pixabay-277124.jpg?h=350&fm=webp","alt":"Chess pieces","width":1600,"height":900},"lastModified":"2026-05-19T00:50:08.8429243Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"016d2506-5047-4d78-b5b0-41302804813e","title":"Optimizely 13 has arrived – and here's what it means for your marketing team","introduction":"If you’re considering a move to Optimizely’s CMS 13, here’s what you need to know.","blogUrl":"/blog/optimizely-13-has-arrived-and-here-s-what-it-means-for-your-marketing-team","isFeatured":false,"authors":{"publishDate":"13 May 2026","readingTime":7,"authors":[{"authorName":"Liam Thomas","authorUrl":"/liam"}],"authorImageUrl":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2c31ea-956c-43c0-a4fb-095ce5bf1cee/Liam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Liam Thomas"},"readingTime":7,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://preview-assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/609ad5a6-a244-4c81-84a8-2e65afa59a70/Opti%20hero%20image.png?h=350&fm=webp","alt":"Optimizely reverse logo on green gradient 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