Attracting quality users involves optimising your website content to improve search engine rankings to engage your target audience. This approach can drive organic traffic and fosters meaningful engagement with potential customers.
Why you need it
Organisations require search and content strategies to improve their website's rankings and attract high-quality traffic. By targeting relevant keywords and creating valuable content, these services can help engage potential customers and enhance user experience.
Deliverables
- Keyword research: Identify high-value keywords that align with your brand and audience interests to guide content creation and optimisation efforts.
- On-Page optimisation: Enhance website elements such as meta tags, headings, and internal linking to improve search engine visibility and user experience.
- Content creation: Develop high-quality, engaging content that addresses the needs and interests of your target audience, encouraging organic traffic and user engagement.
- Quarterly reporting: Monitor and analyse SEO and content performance using analytics tools to measure success and refine strategies for continuous improvement.
Services to attract quality customers
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Search engine optimisation (SEO)
SEO is one of several key practices in our strategic services offering, working alongside analytics, UX, content and technical development to create digital experiences that shine, grow your organic reach and help you connect with your target audiences.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Data and analytics
Our digital analytics team brings the quantitative data perspective to our project insights across each of the phases of delivery. Setting a measurement framework early ensures that your digital asset performs to its best – and having the numbers readily available helps prove the case for continued investment.
Customer success story
IFM Investors increased organic traffic by 35% in six months
Following an initial focus on brand, staff and infrastructure terms, we began applying keywords to the home page, capabilities pages and the Infrastructure Hub in an effort to increase the volume of non-branded keyword traffic. Results after six months included: a 35% YoY rise in search traffic, average keyword rankings improved 15 positions, and the site achieved a technical score of 95.
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